Sergiu Ardelan is CEO and co-founder of ARTIVIVE. His platform empowers artists to build the future of analog and digital art. His vision is to change how art is created and consumed by forming a global community of augmented reality artists that bring art to life.

He is on a mission to democratize augmented reality by simplifying the technical process so artists can do what they do best — create. An Austrian native, he developed the Artivive application from the ground up including product development, identifying artistic consumer need, and providing tailored specifications to take Artivive to market. The platform now has a global reach currently used by a network of 90,000+ artists and creatives.

The Goethe-Institut is the cultural institute of the Federal Republic of Germany with a global reach. We promote knowledge of the German language abroad and foster international cultural cooperation. We convey a comprehensive image of Germany by providing information about cultural, social and political life in our nation. Our cultural and educational programmes encourage intercultural dialogue and enable cultural involvement. They strengthen the development of structures in civil society and foster worldwide mobility.

Fotomuseum Winterthur is at the forefront of presenting and discussing photography and visual culture. As part of its repertoire of temporary exhibitions devoted to individual artists and group shows, the museum displays works by young photographers as well as those with an established reputation. In addition, it examines photographic phenomena in the context of new technologies and digital media, exposing them to critical scrutiny. A broad range of artistic, applied and cultural forms of photography are explored, with a primary focus on dialogue and the exchange of ideas. The institution is committed to the considered, autonomous and creative use of media. Its collection (which dates back to 1960) has helped to shape the history and narratives of photography as well as our understanding of it as a medium in all its different forms.

Artivive is an AR tool that allows artists to create new dimensions of art by linking classical with digital art. The digital layer opens doors to a whole new world of possibilities. Artists can take visitors on a journey through time, explain what lies underneath, enhance the art with animations, or show how the artworks were made. More than 90,000 users are creating artworks with Artivive and are having exhibitions in 92 countries. For museums, exhibitions, galleries, and other art institutions Artivive offers a new and innovative way for the audience to interact with exhibitions. Visitors have to use only their own smartphones or tablets in order to experience the layer of augmented reality.