Shift, formerly known as We Are What We Do, is a social enterprise with ten years experience designing consumer products that address social problems by helping people make better choices. By designing products that meet consumer demand and can become independent, financially sustainable ventures, we aim to give them the best chance of delivering measurable, long-term impact at scale.

Shift consists of a UK registered Community Interest Company (05241856) and Charitable Foundation (1134546) and a US registered 501c3 non-profit.