Adam Florin

Independent Media Technologist

The Formalist-Industrial Complex

Brian Eno, who coined the phrase “generative music”, recently likened it to gardening—but the material practice is just as much rooted in centuries of formal aesthetics, predictive statistics, and industrial automation. How can we negotiate the tension between the organic and the mechanical in the algorithmic arts?


Adam Florin is an independent UX Engineer, who has been creating interactive media for 10+ years for clients such as Levi’s®, Facebook, MoMA, General Electric, and Google, earning a South by Southwest Interactive award. He holds an MFA from CalArts, recently participated in the Gray Area incubator, and created the generative music sequencer Patter for Ableton Live.

Adam lives and works in Oakland, CA.