Experience Design: Conversations with three successful practitioners
Presented by Gray Area and Immersive Arts Alliance

Join IAA and Gray Area for a conversation about activating in new ways the areas and spaces we share. Successful Experience Designers talk about how they landed in this emerging domain of art-making & give a view to what they see coming next

Wednesday, September 27, 2023

6 pm - Doors
7pm - Conversation + Q&A

Free for IAA Members

Gray Area, 2665 Mission St, San Francisco, CA 94110

View our FAQ page for more info, or contact us at [email protected] with any accommodation requests.

Seated program

When spectacle meets art experience, the result is transformative. Three successful experience design practitioners talk about the emerging domain of practice and why it’s taking over the world. After the conversation moderated by Don Richards, Executive Creative Director, there will be a Q&A for attendees to ask the panelists questions.

This event includes free tastings of the several varieties of Absinthe distilled by Absinthia. Absinthia’s Bottled Spirits, LLC, is WBENC certified & proudly 100% woman owned.

Event Update

We're thrilled to announce that Sally Weber and Craig Newswanger, who created "Entangled Attraction" at the Exploratorium, are joining our panel!

About the Panelists

Jonathan Crawford

Jonathan Crawfordis an SF-based musician, composer, producer and DJ. He was a collaborator on the recent "Entangled Attraction" exhibit at the Exploratorium, which ran for 5 months due to popular demand.

Meredith Winner

Meredith Winner is one of the founders of Building 180. Her mission is to “inspire change through art and to help artists maintain sustainable careers.” Most recently, she co-founded Paint The Void, a public mural initiative, coordinating the painting of nearly 200 murals on boarded storefronts in the wake of COVID-19.

Sean Mason

Sean Mason is the Chief Creative Officer of the Immersive Division at A3 Visual and the former CEO of Immersive. He has been designing and executing world-class projection projects since 2010 and has been in the live production industry for over 20 years.


Don Richards

Don Richards, moderator - Executive Creative Director - Don specializes in the concepting and development of immersive interactive environments, digital event experiences and integrated live opportunities. His clients include some of the most prestigious tech, biotech, retail and entertainment industry companies in the world including Cirque du Soleil, Google, Intel, AMD, Nissan, MGM Studios, and Lucasfilm.


Immersive Arts Alliance

Immersive Arts Alliance (IAA) is a Bay Area non-profit that supports and presents ambitious works of public art, stewarding collaboration between a diverse range of artists and creative communities.

IAA formed amidst the chaos of the pandemic with a shared vision: to build world-class public art, accessible to all, into the Bay Area arts ecosystem — and especially by activating Bay Area sites conducive to open-air art experience.

IAA prioritizes projects that invite and catalyze conversations about vital topics of pressing importance in contemporary society. In this way, we extend and enrich the Bay Area’s arts legacy of innovation and imagination.

As a Gray Area Member you get special access to events, behind-the-scenes content and more. Gray Area is a dedicated family of supporters who believe in the power of creative action to catalyze social transformation. Join as a member today to provide sustaining support for our globally unique arts, education, research, and incubation programs.

Learn more

Subscribe to our mailing list