In the last five years, we have seen a cultural shift and trend towards large-scale installations that invite audiences to be fully engulfed by environmental art. The phenomenal success of pop-up museums have highlighted the public’s obsession with immersive exhibitions.
But how have these installations suddenly captured the imagination of audiences in this attention-driven economy? And given their success, how can artists engage with the format of interactive installations as a critical thinking tool?
Through this Research Lab, Gray Area is conducting field research, holding an open call for experiential art centered around social and civic action, and producing a public exhibition to test this model. With this deeper understanding, we will produce a comprehensive playbook on supporting media artists and critically engaged, creative work through this new model.