In the last five years, we have seen a cultural shift and trend towards large-scale installations that invite audiences to be fully engulfed by environmental art. The phenomenal success of pop-up museums have highlighted the public’s obsession with immersive exhibitions.
But how have these installations suddenly captured the imagination of audiences in this attention-driven economy? And given their success, how can artists engage with the format of interactive installations as a critical thinking tool?
Through this Research Lab, Gray Area is conducting field research, holding an open call for experiential art centered around social and civic action, and will support artists in developing a public exhibition to test this model. With this deeper understanding, we will produce a comprehensive playbook on supporting media artists and critically engaged, creative work.