August 9, 2022 [San Francisco, CA] – Gray Area is pleased to announce the opening of a new dedicated gallery space within its current location in Mission District with a special presentation of artwork by experimental internet artist collective FELT Zine.
The exhibition, Gardens of FELT Zine Delights, is a simulated world, video series, NFT collection, and interactive experience inspired by classic icons from Hieronymus Bosch’s famed triptych, The Garden of Earthly Delights (1490 - 1510). The project stemmed from a collaboration between Mark Sabb (Concept and AI Art), Ty Vadovich (3D Artist), and Max Bochman (Web3 Developer). FELT Zine’s Gardens will debut at Gray Area on August 25th and will be open to the public through September 13th, 2022. To celebrate this moment, Gray Area and FELT Zine will partner for a night of music and immersive visuals to close out the exhibition on September 9th, 2022, featuring a curated lineup of performances by Dev Moore, Lil Ze, nextdimensional, and RITCHRD.
Gray Area's Founding Executive Director, Josette Melchor, initially launched Gray Area Gallery in San Francisco's South of Market (SoMa) in 2006 to showcase technology-driven art. The Gallery transformed into the Gray Area non-profit in 2008, and exhibited works by seminal new media artists including Casey Reas, Aaron Koblin, Camille Utterback, and STAMEN Design. During this time, the space quickly became a cultural community center, developing notable civic engagement programs activating local communities to respond to urban issues, and expanding with educational & incubation programs, research, and live performances.
Located in a newly renovated space in Gray Area’s current home in the Mission District's Grand Theater, the new Gray Area Gallery continues the tradition of making genre-bending work accessible to the public with this inaugural exhibition by collective FELT ZINE. An internet art collective focused on creating digital and in-person experiences that examine digital activism, hip hop culture, race, gender and class, FELT Zine was founded a decade ago to give voice to art that wouldn’t likely be embraced by traditional galleries or museums.
Founder of FELT Zine