Understanding Media Intensive: Part Two is a 12-part look at media theorist Marshall McLuhan's major 1964 work "Understanding Media: The Extensions of Man," taught by Andrew McLuhan, Director of The McLuhan Institute. In an age where our media environment conditions and structures our reality in increasingly potent ways, Understanding Media provides important foundational knowledge on how our cultural traumas and tropes are embodied in technologies. This course will provide lecture and discussion on Part Two of the book, which puts forth a set of tools for exploring human technologies and innovations as a means to regain agency in the midst of our increasingly disorienting online lives.
This course follows Understanding Media Intensive which ran in the fall of 2020. This course picks up at the beginning of Part Two of Understanding Media starting with Chapter 8 – The Spoken Word: Flower of Evil? and will conclude with Chapter 20 – The Photograph: The Brothel-without-Walls.
Lectures will include explorations and explanations of never-before-seen author annotations, historical documents, and personal accounts. A scrapbook of materials around the publication of the book in 1964 compiled by Marshall's wife Corinne McLuhan, containing reviews and interviews, will add further context to how the book was received and provide insight into the material under discussion.
Classes will happen live every Saturday from March 20th – June 5th 2021, starting at 9:00am PST / 12:00pm EDT, and ending no later than 12:00pm PST / 3:00pm EDT.