SEO Workshop For Creatives


Artists and creatives have faced some of the most direct consequences of the Shelter In Place orders all over the world. It’s time to find new marketing strategies to support your practice online. Whether you want to sell artwork, emerge as a creative thought leader, or simply bump up the Google search ranking for your creative content, SEO optimization and holistic marketing strategies can help.

To support the Patch community, we’re providing a free SEO webinar with Gray Area Creative Development Director Niki Selken and Digital Marketing Strategist Sarah Vickers-Webb, who specializes in non-profit and technology sectors.

Join this one-time webinar to learn how to optimize and best future-proof your search marketing.

Workshop Logistics

Dates: Thursday, April 30, 2020
Time: 1-2:30pm PST
Cost: Free

Experience Level: Beginner

Bring a PC/Mac or Linux Laptop and headphones compatible with your Laptop.
Install VCV Rack prior to arriving to workshop. Download here.

Workshop Outline

In this workshop, you will learn how to:
• Optimize your online presence on web and mobile
• Audit your current online presence to determine what needs improvement
• Apply SEO best practices including on-page signals, link signals and technical SEO
• Reach viewers online with “behind the curtain” digital marketing strategies
• Write SEO enhanced content
• Use inbound marketing to attract new users
• Use web analytics to observe audience trends in organic traffic
• Determine which new paths in SEO lead to a more resilient business
• Safeguard your digital presence


Niki Selken

Niki Selken 👩🏻‍💻is an artist, technologist and educator. Her work focuses around  storytelling, games and interaction design. She is the Creative Development Lead at Gray Area where she manages the artist incubator and creative code education programs. She founded the Emoji Foundation, created the Emoji Dictionary, and VR game EmojiFlower VR. Niki attributes her intuitive understanding of the translation and meaning of Emoji to her extensive Japanese stationery collection and study of Japanese Butoh and Noh theater. In 2014 she won New York NASA Space Apps  and placed as a global finalist for wearable tech project, Senti8. Her game, Find Maria Rivera was exhibited and selected as an Award Finalist at Indiecade 2015. In 2016 she was selected as a Kill Screen game design scholar andParsons E-Lab fellow for her Augmented Reality platform, Wayscape. Niki’s design and Emoji work has been featured by Yahoo TechAdafruitBuzzfeed and Make Magazine among others.

Sarah Vickers-Webb

Sarah Vickers-Webb is a digital marketing strategist based in Santa Cruz, California, with a background in law and cultural criticism. Sarah uses her expertise in SEO, writing marketing copy, and eye for trends to create online and social media content and campaigns to create brand awareness, drive traffic to clients’ websites and improve search engine rankings. She produces, edits, and writes content for Santa Cruz Tech Beat, and is also the content manager and lead writer for Emoji Foundation. Past clients include 1440 Multiversity, Wildflower Financial, and MadJacks Snowsports.

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