SEO Workshop For Creatives

Overview

Artists and creatives have faced some of the most direct consequences of the Shelter In Place orders all over the world. It’s time to find new marketing strategies to support your practice online. Whether you want to sell artwork, emerge as a creative thought leader, or simply bump up the Google search ranking for your creative content, SEO optimization and holistic marketing strategies can help.

To support the Patch community, we’re providing a free SEO webinar with Gray Area Creative Development Director Niki Selken and Digital Marketing Strategist Sarah Vickers-Webb, who specializes in non-profit and technology sectors.

Join this one-time webinar to learn how to optimize and best future-proof your search marketing.

Workshop Logistics

Dates: Thursday, April 30, 2020
Time: 1-2:30pm PST
Cost: Free

Experience Level: Beginner

Requirements:
Bring a PC/Mac or Linux Laptop and headphones compatible with your Laptop.
Install VCV Rack prior to arriving to workshop. Download here.

Workshop Outline

In this workshop, you will learn how to:
• Optimize your online presence on web and mobile
• Audit your current online presence to determine what needs improvement
• Apply SEO best practices including on-page signals, link signals and technical SEO
• Reach viewers online with “behind the curtain” digital marketing strategies
• Write SEO enhanced content
• Use inbound marketing to attract new users
• Use web analytics to observe audience trends in organic traffic
• Determine which new paths in SEO lead to a more resilient business
• Safeguard your digital presence

Instructors

Niki Selken

Niki Selken 👩🏻‍💻 (she/her) is an artist, technologist and educator. Niki spent over a decade working across game design, physical computing, experimental theatre, interaction design and education. As a designer and technologist, Niki focused on working with nonprofits and small businesses in the inclusion and social impact space (Ms. Foundation, Girls Write Now, LYRIC, Hesperian Health Guides) and as an educator, she taught a range of creative coding courses in both New York and San Francisco. A graduate of Parsons School of Design, Niki has taught at her alma mater, at St. Joseph's College in Brooklyn, at the University of San Francisco, at the Bay Area Video Collective and at Gray Area—where she is the Creative Development Director and manages the artist incubator and creative code education programs. Niki's work has been featured by Yahoo Tech, Buzzfeed, Make Magazine and Adafruit, among others. Niki identifies as Latina and hails from a long line of Mexican artists and craftsmen.

Sarah Vickers-Webb

Sarah Vickers-Webb is a digital marketing strategist based in Santa Cruz, California, with a background in law and cultural criticism. Sarah uses their expertise in SEO, writing marketing copy, and eye for trends to create online and social media content and campaigns to create brand awareness, drive traffic to clients’ websites and improve search engine rankings. They produces, edits, and writes content for Santa Cruz Tech Beat, and is also the content manager and lead writer for Emoji Foundation. Past clients include 1440 Multiversity, Wildflower Financial, and MadJacks Snowsports.




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