I am a silicon valley unicorn. I make software art. I communicate between engineers and artists. I think a lot about issues of programming for non-programmers. I am best known for my generative computational aesthetics for Disney’s TRON:Legacy. My most contagious meme is BallDroppings. My most visible work is commercial. My art shows in serious galleries and museums. I believe creativity is a serious force of business and humanity, capable of much more than mere entertainment, consumer manipulation, and intellectual invigoration. It is nutritious, healing, magical, and an absolutely essential component in every single one of us.