What becomes possible in a world of autonomous cars, where, sans drivers, everyone is a passenger? One company* approached the Gray Area team, hoping to bring an artistic perspective to their design process.

The result of 3 months of collaboration and development was an interactive experience that allows passengers to select from 8 distinct avatar forms that transition between each other and animate in response to music, driving data, and the color of the car environment.

Gray Area is using the development of this project as a model for collaboration between our digital arts community and corporations seeking more creative solutions in their product development.

*Gray Area is not authorized to disclose our collaborator at this time.