Vivek Sridharan is a Partner at Counsel LLP and has been with the firm since its inception in 2007. His primary practice includes general business representation of entertainment industry clients, including artists, bands, music festivals, digital media companies, event producers, content creators, and licensors in transactions, deals, copyright, trademark and corporate matters. Vivek’s entrepreneurial experience in the industry informs his approach to representing clients in his legal practice. Before becoming an attorney, Vivek worked in the music industry as one of the first employees of the influential digital music start-up IODA (Independent Online Distribution Alliance). At IODA he wore multiple hats, signing labels and artists to distribution deals and working as the company’s financial analyst. IODA was eventually acquired by Sony Music and merged into The Orchard. Vivek has always loved music and for many years was a hip hop DJ at various venues and college and community radio stations. He also jams regularly on Indian percussion instruments.