Sandro Pasquali (New York City, New York) is a creative technologist, author, inventor, and Head of Engineering at Bulldog & Fisk, where he builds bespoke AI-driven software solutions for mid-market clients. For this project he is training a Large Language Model on the work of Marshall McLuhan, along with media objects from 1964. This model, when dialoged with, responds as Marshall McLuhan might have in that year — both textually and visually.

Raising McLuhan allows him to explore the full extent and pinnacle of retrospective synthesis generative AI might achieve. Can LLMs help us resurrect lost minds and empower them with foresight and hindsight they lacked while alive?