Amy Sorokas is a marketing professional and business strategist currently working for Microsoft’s Brand Studios where she manages a portfolio of the company’s strategic brand partnerships. She is responsible for developing collaborations, campaigns and activations spanning the Microsoft portfolio. She manages an initiative to transform the way people create and experience music. With artist collaborations, the program seeks to empower artists to craft one-of-a-kind experiences for their fans. In over thirteen years at Microsoft, Amy has developed a deep and diverse set of skills across a range marketing and communications roles. Her passion for technology began with her work at Pearson, where she worked to promote the technical publishing lines. She has always been an creative marketing and communications professional starting with her years in nonprofits and arts organizations.