Chaim Gingold is the author of Building SimCity: How to Put the World in a Machine (MIT Press), which Stewart Brand called “one of the best origin stories ever told and the best account I’ve seen of how innovation actually occurs in computerdom.” Gingold began his design career apprenticed to Will Wright on Spore, where his chief accomplishment was designing the critically acclaimed Spore Creature Creator. His projects, like Earth: A Primer, a science book made of interactive toys, have been featured by Wired, CNN, and the New York Times. Learn more about Chaim here, and check out Building SimCity here.