Mark is a creative technology consultant for cultural institutions throughout the San Francisco Bay Area and beyond and the owner of Hellar Studios LLC. He specializes in innovative yet practical digital media and software-based solutions for multimedia artists and the institutions that support their work, emphasizing developing systems and best practices for exhibition, documentation, and long-term preservation. Mark is a consultant on new media conservation initiatives at SFMOMA, including the conservation and care of their software-based artworks. In addition, Mark has presented on the preservation and exhibition of computer-based artworks at Harvard University, the Smithsonian Institute, Solomon R. Guggenheim Museum, the DOCAM research alliance, and the American Institute of Conservation. He is also faculty at the Gray Area, Academy of Art University, and San Francisco Art Institute(formerly), where he teaches on the topics of virtual reality, augmented reality, and physical computing. Currently, he is leading the Open Metaverse Intensive, a 10-week Online Course in Decentralized Worldbuilding.