Immersive Design Reality Mixer

Join Gray Area & Institute for the Future for Immersive Design Week.

Doors Open 6pm
Close at 9pm

Free with RSVP

Are you an artist or entrepreneur exploring Immersive Design? Have you been following the trend of pop-up museums or do you have an experiential space of your own? Join Gray Area and Institute for the Future for a Reality Mixer launching our year long Research Lab supported by the Knight Foundation, exploring the potential of experiential spaces. As part of Immersive Design Week, we invite you to Gray Area's community space to meet others exploring this trend.

The evening will be informal — immerse yourself in VR work from Institute for the Future, and mingle with other creative minds over drinks at the Gray Area bar. Join us for drinks, good music and good company as we discuss all things which are adjusting our Reality.

Immersive Experiences

Institute for the Future will demo Simtainer, their immersive virtual reality futures storytelling platform.
Kieran Farr will showcase Magic Matta, an interactive experience exploring transportation and urban planning through virtual reality, projection mapping, and interactive objects.
Metaphysiks presents an experiential meditation experience exploring technology for well-being.
Museum of Future Sports will transform the Grand Theater into a live drone course, presenting a unique out-of-body flight experience through virtual reality.
Chelley Sherman will present Dispersion, an audiovisual virtual reality environment visualizing an ecosystem of sentient sonic structures.


Toshi Anders Hoo

Toshi Anders Hoo is the Director of the Emerging Media Lab (EML) at Institute for the Future (IFTF). The EML researches and prototypes the future of human communication and collaboration and their work has been featured at venues and events around the world including The United Nations, Ars Electronica, and the Dubai Future Foundation. His work has focused for over 2 decades on exploring, experimenting and implementing projects utilizing emerging media technologies for museums, non-profits, commercial clients and artistic endeavors. Hoo also served as media technology advisor to famed futurist, Ray Kurzweil and has produced projects for NASA and the United Nations.

Josette Melchor

Josette Melchor is the Founder of Gray Area Foundation For The Arts, a leading San Francisco non-profit dedicated to applying art and technology to create social and civic impact. As a Community Organizer, she partners with cities to address civic issues through public activations such as the Urban Prototyping Festival. A respected Executive Director, she has implemented sustainable revenue models to stabilize organizations and led fundraising campaigns to revive the historic Grand Theater as an 800 person venue in the Mission District as well as the Oakland Fire Fund to serve hundreds affected by the Ghostship tragedy. As a Curator, Josette instigated the first exhibition that paired artificial neural networks with artists which helped establish the Artists and Machine Intelligence program at Google. She was gifted her first set of turntables at seventeen, which inspired her to DJ and develop an eclectic collection of music at the confluence of disco, techno and house. Her selections are influenced by over fourteen years of large-scale media arts production and relationships with well known music producers. She has led the development of hundreds of creative technology projects utilizing cutting edge technologies and alongside work at Gray Area is starting an experiential media studio Dreamboat with a small team of artists. In other words, Josette Melchor is a Human classified as a Community Organizer, Curator, Entrepreneur, DJ, Queer Mexican Woman programming life at the intersection of art and technology based in San Francisco. She founded Gray Area Foundation for the Arts– a leading nonprofit media arts center– more than a decade ago and is driven to serve diverse audiences with her work. She has also worked with notable designers and interdisciplinary research centers including: MIT Senseable City Lab, Institute of Computer Sound and Technology, Stamen Design, Code for America; artists C.E.B Reas, Robert Hodgin, Aaron Koblin, Camille Utterback, and many more. She has spoken at DLD, PICNIC, TEDx Silicon Valley, Art Center College of Design, and Stanford. She is also on the Advisory Board of the Burning Man Project and The Processing Foundation. You can visit her website here: josettemelchor.com

Yelena Rachitsky

Yelena Rachitsky is an Executive Producer of Experiences at Oculus, overseeing dozens of groundbreaking, narrative-driven VR projects that range from Pixar's first VR project to original independent work. Prior to Oculus, she was the Creative Producer at Future of Storytelling, which aims to change how people communicate and tell stories in the digital age. Yelena also helped program for the Sundance Film Festival and Institute's New Frontier program and spent four years in the documentary division at Participant Media, working on films like Food Inc. and Waiting for Superman. She's passionate about big creative ideas that will make technology meaningful.


Institute for The Future

Institute for the Future is the world’s leading futures thinking organization. For over 50 years, businesses, governments, and social impact organizations have depended upon IFTF global forecasts, custom research, and foresight training to navigate complex change and develop world-ready strategies. IFTF methodologies and toolsets yield coherent views of transformative possibilities across all sectors that together support a more sustainable future. Institute for the Future is a registered 501(c)(3) nonprofit organization based in Palo Alto, California.

Knight Foundation

Knight Foundation is a national foundation with strong local roots. The foundation supports informed and engaged communities and strongly invests in journalism, the arts and cities. Knight Foundation also supports innovative experiments in the use of digital media and technology to inform. The foundation identifies, explores and invests in innovative technology approaches and applications with the greatest potential to advance the fields in which they work.