Gray Area Announces The End Of You: An Immersive Art Experience

  •  Dec 19, 2019
  •  Gray Area

San Francisco, CA, December 19, 2019 – Gray Area is proud to announce its first large-scale immersive exhibition, The End Of You, inviting visitors to explore multi-sensory installations that encourage new ways of perceiving the self within the living world. This all-ages pop-up experience opens February 7, 2020 and runs through March 1, 2020 at Gray Area’s Grand Theater in San Francisco’s Mission District. Advance ticket purchase is required to reserve hour-long time slots for the self-guided exploration. Tickets and more information are available at EndOfYou.io.

The End Of You blurs the boundary between “humans” and “nature.” Designed to both inspire and provoke, the exhibition goes beyond spectacle to create experiences that integrate our sense of self into an interconnected whole. It personalizes our relationship with the planet, inspiring visitors to reimagine what's possible by demonstrating the potential of immersive art as a means for understanding the world in new ways.

The opening reception will unveil seven dynamic room-scale artworks, each presenting a unique perspective on the relationship between individuals and Earth’s web of life. To create fully immersive experiences, the artists use cutting-edge technologies including projection mapping, spatialized audio, and interactive audience sensors. The installations include architectural spaces illustrating the effects of human impact on the environment, a surround cinema exploring interconnected ecologies, and a media archive introducing the world of non-human persons.

Executive Director of Gray Area, Barry Threw, says, “Gray Area has a rich history of pushing the boundaries of experiential and immersive art, and a deep belief in the power of art as a means for engaging with the most complex issues facing our society. This ambitious exhibition is not only immense fun for audiences of all ages, but encourages us to rethink how we fit in as part of our living planet. It truly breaks new ground for immersive experiences.”

The End Of You is the culmination of a year-long collaboration between Gray Area and Gaian Systems, with support from the John S. and James L. Knight Foundation, to explore the potential of immersive art for social impact through the Experiential Space Research Lab. The open call for participation, Reworlding: The Art of Living Systems, invited artists to propose novel experiences to cultivate planetary thinking.

“The ways in which artworks are made and presented are evolving rapidly in the digital era," said Chris Barr, Director of Arts and Technology Innovation at Knight Foundation. "Efforts like Gray Area's Experiential Space Research Lab point towards new ways for cultural institutions to work with artists and present breathtaking experiences to audiences.”

Twelve artists were selected for their commitment to environmental thought, history of interdisciplinary collaboration, and passion for storytelling through digital experiences. Together they represent a diverse set of skills including sculpture, architecture, programming, philosophy, ecological science, and experiential technology. The exhibited artists include Brenda (Bz) Zhang, Celeste Martore, Jonathon Keats, Kelly Skye, Kevin Bernard Moultrie Daye, Orestis Herodotou, Rena Tom, Romie Littrell, Stephanie Andrews, Stephen Standridge, and Yulia Pinkusevich.


Reserve tickets for opening weekend now at endofyou.io.
Tickets are reserved for hour-long time slots for a self guided experience.

Address: Gray Area, Grand Theater, 2665 Mission St., San Francisco, CA 94110
Opening Night Reception: February 7, 2020 7 – 11pm
Monday & Tuesday: Closed
Wednesday – Saturday: 5 – 11pm
Sunday: 10am – 6pm

Adult: $25
Students & Teachers, Non­-Profit Employees, and Seniors: $15
Children under 12 receive free entry.
Group rates are available during additional hours by contacting
[email protected].

Contact: [email protected]
Web: EndOfYou.io

About Experiential Space Research Lab

The Experiential Space Research Lab is an initiative by Gray Area studying how artists can work with immersive environments as critical thinking tools. With support from the Knight Foundation, the Research Lab supports a diverse team of artists exploring the potential of immersive art as sustainable creative practice, and as a tool for engaging with our world. Through research, field surveys, prototyping, and the production of new works, the Experiential Space Research Lab will ultimately develop a playbook for artists interested in creating immersive digital art experiences.

About Gray Area

Gray Area is San Francisco's premier cultural hub applying creative action for social transformation. The organization ​operates the historic Grand Theater in San Francisco's Mission District, generating platforms that enable creators to transcend boundaries through antidisciplinary collaboration. Through public events, education programs, project incubation, and international cultural exchange, Gray Area brings together diverse communities to engage creatively with the critical issues facing our rapidly changing society.

About the John S. and James L. Knight Foundation

Knight Foundation is a national foundation with strong local roots. We invest in journalism, in the arts, and in the success of cities where brothers John S. and James L. Knight once published newspapers. Our goal is to foster informed and engaged communities, which we believe are essential for a healthy democracy. For more, visit kf.org.

About Gaian Systems

Gaian Systems is a transdisciplinary research project to cultivate new forms and practices of planetary cognition. It was initiated in early 2019 by Bruce Clarke, the 2018-2019 Library of Congress Chair in Astrobiology, and David McConville and Dawn Danby of Spherical. The project curates research, hosts workshops, and develops immersive experiences that deepen understanding of humanity's embeddedness within a living planet.

For press inquiries, please contact [email protected].