The Gray Area’s Tendorama Window Gallery Project is a series of rotating bi-monthly window installations in the gallery’s prominent 15’ x 8’ front display window. Each installation will be designed, developed, and installed by individual artists or artist groups from San Francisco and beyond. This vibrant, site-specific window installation project will be viewable 24 hours a day, 7 days a week by residents and visitors of the Tenderloin.
Tendorama derives from the word “panorama”, which means “all that can be seen from a certain point”. The Gray Area takes profound inspiration from its root word “horama”, meaning “sight”. Thus, Tendorama: “to see the Tenderloin.”
The goal of this project is to provide the Tenderloin with dynamic, publicly accessible art on a block currently blotted with blank walls and vacant buildings. The window gallery format will provide a two-way lens for information exchange, allowing the community to see what is going on inside the gallery as well as providing a forum for artists to observe and comment artistically on what they see in the neighborhood.