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Join our 2026 Cultural Incubator cohort to amplify your creative potential with mentorship, professional development, and a community of interdisciplinary creators

Learn more about this year's open call at our Open House on February 10.

Choose Your Track

We have created thematic Project Tracks to better support your work among an aligned cohort of peers. These focus areas are designed to foster creative innovation around emerging technologies and deliver targeted support and mentorship to Incubator members.

Generative Media

Exploring the creative potential of algorithmic systems

For artists applying creative coding and artificial intelligence in novel ways, whether through working with datasets, training custom models, or developing interactive systems. Members may be working toward an exhibition-ready artwork, immersive installation, or web-based experience.

Synthetic Realities

Developing interactive and spatial modes of storytelling that traverse the physical and the digital

For creative technologists using game engines, spatial computing, and immersive technologies to expand what’s possible in storytelling and experience design. Members may be developing video games for exhibitive or commercial contexts, virtual reality experiences, works of expanded cinema, or interactive simulations.

Collective Systems

Experimenting with new organizational models for creative production

For practitioners building new organizational structures for cultural production. Participants develop artist cooperatives, alternative funding models, community-centered platforms, experimental institutions, or other frameworks that reimagine how creative work is organized, funded, and sustained.

Creative Ventures

Building tools and platforms that support creative ecosystems

For creative entrepreneurs building platforms, products, and technologies that enable new forms of creative expression, from creative software to community platforms. This track emphasizes both creative ambition and real-world viability, offering mentorship and professional development that help members navigate fundraising, pitching, and organizational development on their own terms.

What You'll Gain

Professional Development

Members participate in professional development workshops led by creative technologists, artists, curators, and founders. Sessions cover critical skills from representing your work and applying for grants to navigating creative technology careers and launching sustainable ventures. Gray Area continues supporting alumni beyond the program through teaching, exhibition, and professional development opportunities.

One-on-one Mentorship

Each Incubator member is matched with an experienced mentor who provides one-on-one guidance throughout the program. Mentors include creative technologists at major tech companies, practicing artists, curators, founders, and Incubator alumni who offer tailored support as your project develops.

Public Showcase

The program concludes with the Cultural Incubator Showcase, which brings together the broader Gray Area community to engage with your work-in-progress. Members pitch their projects to the public and demonstrate prototypes. The showcase is designed as a space for dialogue and feedback—an opportunity to share your process, test ideas with diverse audiences, and build connections within the creative technology ecosystem.

Community and Growth

Throughout the program, our cohort of creators comes together for regular co-working sessions, critique discussions, and professional development workshops. These structured touchpoints create accountability, foster peer connections, and provide space for feedback and collaboration as projects evolve.

Program Details

What's Included
  • Critique sessions with peers and external reviewers
  • Expert-led professional development sessions
  • One-on-one mentorship matching program
  • Public pitch and showcase opportunity at culminating Showcase
  • Weekly community co-working hours at Gray Area
  • Become part of a community of new media artists and creative technologists
  • Free access to Gray Area events
  • Free Audit access to online education programs and 20% off in-person workshops

Schedule
  • Program duration: 4 months, April through July 2026
  • 4 critique sessions, 1 per month
  • 4 professional development workshops, 1 per month
  • Optional weekly co-working days
  • Asynchronous project updates via Discord
  • Expected monthly time commitment for in-person programming: ~6 hours per month

Eligibility
  • Open to individuals and small collectives
  • Must propose a project that aligns with one of our Project Tracks
  • Can be an emerging or established practitioner, but body of work should reflect a bold vision
  • Must be eager to participate in Incubator community
  • Must demonstrate capacity to self-direct project progress
  • Must commit to participating in Incubator events in-person. Eligibility to participate in the Incubator Showcase is contingent on attending Critique Sessions and Professional Development Workshops.
  • Must reside in the San Francisco Bay Area

Cost of Participation
  • $200 monthly program fee
  • Scholarships available

Past Cultural Incubator Projects

Testimonials from Incubator Alumni

FAQ

Q: How do I know whether my project is a good fit for the Cultural Incubator?
A: Your project is likely a good fit if it sits at the intersection of art and technology and you're looking for time, space, and community to develop it further. We welcome interdisciplinary artists, technologists, and designers working on projects that explore creative applications of emerging technologies. This includes projects that don't fit neatly into traditional fine arts practice or startup ecosystems, and that seek to reimagine use cases for emerging technologies with real-world impact. Past Incubator projects have ranged from 3D simulation games and hypertext poems to music discovery platforms and interactive installations.

Another way to decide whether the Cultural Incubator is a good fit is to attend Gray Area’s Open House on February 10! We’ll discuss the open call in detail, and you’ll have the opportunity to ask questions and chat with former Incubator members.

Q: How developed should my project be before applying?
A: Before applying to the Cultural Incubator, you should have a core concept for the project you plan to develop over the course of the four-month program. Your key references, themes, and media should be settled prior to applying, and you should have a general sense of what you hope to accomplish by the end of the Incubator. Your project can be an iteration of a project you’ve worked on and exhibited or released in the past, but you need not have a functional prototype prior to applying. The aim of the Cultural Incubator is to provide members with the support and skills to realize and sustain a project; the program is likely not a good fit for more exploration-stage projects.

Q: I want to participate in the Cultural Incubator but don’t yet have a project idea. What’s the best way to develop one?
A: A great place to start is Gray Area’s Education offerings. Our 12-week Creative Code Intensive teaches students core new media art skills, helps them expand their creative portfolios, and prepares them to develop ambitious projects. Our intensives and workshops are also a good introduction to the Gray Area community.

Past Incubator Residents